The companies conducting electronic commerce understand that service became more important than the goods. To consumers and the buyer, to partners and employees the individual approach is necessary and the enterprises of electronic business aspire to serve clients better creating “the individual market”. As now “all force is on the side of the buyer” the enterprises should be convinced that all employees own technologies of intellectual business dealing.

The fixed prices are replaced with the mobile price models more approaching for conditions of the new market. Besides, Web as the information environment allows to make the information product which the enterprises of electronic business can deliver to the clients within the limits of the general business – interactions. And this information allows clients to operate better the business and to render better services.

Recommendations: all employees of the enterprise should work on satisfaction of demand of clients and receive the necessary information through Web. The enterprises should analyse all additional services which they can give to clients and also possibility to give the information as a product.

Flexibility

Electronic business doesn’t become successful if it is not flexible. Re-structurings are exposed the whole branches and the enterprises should redefine the positions if they want to create profitable Web – structure. For this purpose it is expedient to companies to develop strategy of several Web – projects of different directions which will help them to understand what they want from electronic commerce.

With each such attempt of the enterprise receive the valuable experience helping with correction of a course of the company.

The enterprise should make sure that the system of various models of electronic business is capable to get new clients and the new markets. It is the extremely important to trace work of existing competitors and occurrence of the new.
For success of electronic business it is necessary for enterprises to consider factors and to make the plans in order to become the full enterprise of electronic business – or to lose in competitive struggle.
Still recently it seemed that electronic commerce and Web – shops – should reverse our life transforms model of retails and make millions simple companies leaders of new economy. Theses of the end 90 – х are exposed today to reconsideration – electronic commerce in the far West has found “a constant residence permit”, however revolutions about which necessity so long spoke hasn’t occurred.

Against such success as – you couldn`t not notice scales of development of on-line trade in comparison with the traditional. The share of electronic commerce in a total turnover has increased. However the indicator has grown from 0,9 % in 2000 to 1 % last year so expression “the drop in the sea” rather precisely reflects a role of this segment in development of all trading industry.

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