Unfortunately nothing seems to work – I have done my own Search Engine Optimization – and even though my site is listed in the top 10 of Yahoo organic search, I have not been receiving any significant enquiries.

I also tried my hands on direct marketing, by mailing postcards – that doesn’t seem to work either and I might I add – its very expensive.

Besides, I reckon that most of the businesses involved in retail embroidery are still not using internet as a means of communication, sales or outsourcing.

I am planning on advertising in newspapers and the thing that I can’t seem to decide is that should I go for ‘Thrifty Nickels’ or ‘Penny Savers’ to get the most for my money.

The basic consideration is that the ads should have a longer shelf life and big circluation and inexpensive.